Streetwear is more than just fashion; it’s a lifestyle, a culture, and, for many, a form of self-expression. Over the past decade, the streetwear movement has solidified in mainstream culture and even influenced high fashion. Rooted in skateboarding, hip-hop, and urban culture, streetwear has undergone significant transformations, giving rise to some iconic looks that reflect the trends and social climate of each year. Here’s a look back at some of the most iconic streetwear moments of the last ten years.
1. 2010s: The Rise of Logo Mania:
In the early 2010s, streetwear saw a huge resurgence in logo-centric designs. Brands like Supreme, Palace, and Stüssy were at the forefront, showcasing their logos prominently on hoodies, tees, and accessories. Supreme’s iconic red box logo became synonymous with exclusivity, sparking long lines at every drop. This logo obsession wasn’t limited to traditional streetwear brands—luxury fashion houses like Gucci and Louis Vuitton also joined the trend, leading to one of the most talked-about collaborations of the decade: the 2017 Louis Vuitton x Supreme collection. The union of these two giants marked the intersection of luxury and streetwear, creating an iconic moment that would define the era.
2. The Rebirth of Vintage: 2013-2015:
Vintage aesthetics became incredibly popular as Gen Z and millennials embraced thrift shopping and sustainable fashion. This trend wasn’t limited to second-hand shops; major brands began to release collections inspired by the ‘90s and early 2000s styles. Brands like Champion, Fila, and Kappa re-emerged, reviving their classic pieces for a new generation. Oversized windbreakers, track pants, and retro sneakers were must-have items that captured the nostalgic spirit of the past while blending with modern streetwear.
3. Athleisure Meets Streetwear: 2015-2017:
Athleisure—the fusion of athletic wear and leisurewear—peaked between 2015 and 2017. Brands like Nike, Adidas, and Puma adapted their collections to fit this demand, producing pieces that combined functionality with street style. The Adidas Originals x Kanye West Yeezy Boost line, launched in 2015, became a cultural phenomenon, defining a new era of athleisure in streetwear. Yeezys became an immediate status symbol and an essential for any streetwear enthusiast, blending effortlessly with casual hoodies, joggers, and tracksuits that dominated the streets. This fusion of athletic and casual wear laid the groundwork for today’s comfort-focused, yet stylish, streetwear landscape.
4. The Resurgence of the Dad Shoe: 2018:
The dad shoe trend was arguably one of the most surprising moments of the decade. Chunky, retro sneakers, reminiscent of shoes your dad might wear, became a coveted fashion staple. Balenciaga’s Triple S sneakers took the trend mainstream, proving that comfort and nostalgia could coexist in the world of high fashion. Brands like Nike, New Balance, and Fila quickly followed suit with their versions, each contributing to the bulky sneaker craze. Paired with baggy jeans or cargo pants, dad shoes brought a quirky, casual vibe to the streets, marking a departure from the slim, minimal sneakers popular earlier in the decade. For a stylish and comfortable streetwear essential, check out Corteiz joggers—perfect for both casual outings and active days.
5. Techwear Takes Center Stage: 2019:
By 2019, techwear had firmly rooted itself in the streetwear landscape. With its futuristic, functional aesthetic, tech wear is characterized by elements like multiple pockets, waterproof materials, and durable fabrics, making it as practical as it is stylish. Brands such as Acronym, Stone Island, and Nike ACG led the way, while luxury brands like Prada dipped their toes into the tech wear trend. Fans of this style often incorporated face masks, utility vests, and combat boots into their outfits, creating a look that seemed ready for any adventure. The techwear trend reflects a growing interest in functionality and preparedness, adding a unique twist to the streetwear scene.
6. The Tie-Dye Comeback: 2020:
The year 2020 brought with it an unexpected resurgence of tie-dye. Driven largely by the DIY trend during the pandemic, people found comfort in creative, at-home projects, and tie-dye loungewear became an instant hit. Brands like Nike and Adidas even released their tie-dye collections, tapping into the colorful craze. Hoodies, sweatpants, and t-shirts in psychedelic colorways gave people a sense of nostalgia and freedom during a challenging time. This casual, vibrant look was a refreshing escape from the year’s uncertainties, adding a playful vibe to the otherwise minimalist streetwear styles.
7. Gender-Neutral Streetwear: 2021-2022:
In recent years, the fashion industry has made strides toward inclusivity, and streetwear is no exception. Gender-neutral streetwear has gained immense popularity, with brands like Telfar, PANGAIA, and Fear of God Essentials producing unisex designs that appeal to everyone. Hoodies, oversized tees, and cargo pants became staples in gender-neutral streetwear, reflecting a shift towards self-expression and individuality over traditional gender norms. This trend signifies a cultural shift in streetwear that values fluidity and freedom, with a focus on comfortable, oversized fits that everyone can enjoy. Elevate your outerwear game with the Corteiz puffer jacket, offering both warmth and a sleek streetwear aesthetic.
8. Logomania 2.0 and Digital-First Streetwear: 2023:
Logomania returned in recent years, but this time with a digital twist. NFTs and digital fashion became popular among tech-savvy streetwear fans, leading to virtual items and collections that fans could purchase online. Balenciaga and other luxury brands experimented with digital-first fashion, offering exclusive virtual streetwear pieces for online avatars and the metaverse. In the physical realm, bold, oversized logos and graphics have made a comeback, with brands like Off-White and Supreme once again leading the way. This new wave of logomania reflects the influence of digital culture on modern streetwear, blending the virtual and physical worlds in an undeniably modern way.
9. Eco-Friendly Streetwear: 2023-Present
As sustainability became a pressing global issue, eco-conscious streetwear emerged as a top trend. Brands like Patagonia, PANGAIA, and Corteiz have committed to sustainable practices, producing collections made from recycled or organic materials. This shift in streetwear signals a demand for transparency and ethical responsibility. Eco-friendly streetwear combines style with a statement, appealing to consumers who prioritize environmental impact alongside fashion.
